Privacy Policy

Last Updated and Effective: January 25, 2022

Welcome to (the “Site”, “LWYB”, “us” or “we”), home of Jenna Boo and all of her boo-friends! We’re glad you’ve come to play and imagine with us today! The following is our Privacy Policy, which contains very important information for you and your parents or guardians (“you”) about the information we collect from you when you use the Site, how it’s used, and how we secure it to keep you safe online. So please be sure to read it because it’s super important!

For Parents and Children

What information do you collect from Users?

We collect limited personal information that you provide when you (or your parent) send a submission to us and use the Site products or services and fun stuff we have on the Site (collectively, the “Services”). Because we only accept direct email submissions to the Site that we then vet and post, we only ask for the child’s name, date of birth, and gender. We also need a parent or guardian’s email address, to make sure it’s ok with them that you use our Site. If you submit your comment, story, artwork or other information through your parent’s email address, we will still email you back to get specific parent permission. We do not collect any financial information.

The information collected through this process is considered to be “Personally Identifiable Information” (or “PII”) because it can be used to identify you as an individual, and it more broadly includes your name, address, telephone number and any other information that is connected with you personally. Please note that PII provided by you in email submissions or in public forums on the Site may be displayed publicly.

We will not require you to disclose more information than is necessary to use the Site, and you will not be required to disclose any information to third parties. Please see below on how to contact us to request that you or your child’s information not be disclosed to third parties. We strongly encourage you to contact us if you believe that PII is collected in a manner that is not related to the primary purpose for which we collected the information or that PII was disclosed to third parties contrary to this privacy policy.

Otherwise, we automatically receive and record information on our server logs from your browser, including your IP address, cookies, and the pages you request. Sometimes we may aggregate your information with the information from other users and share it with our business partners or others. But don’t worry! None of that information will be anything that can personally identify you. It’s general information (like, who is the most popular Boo character, according to our users?) that will help us make the Site even more fun for you and your parents.

How do you use IP addresses?

Sometimes we obtain Internet Protocol (“IP”) addresses from users, depending on how you access the Site. IP addresses, browser and session information may be used for various purposes, such as:

  • Diagnosing and preventing service or technology problems (because it’s no fun when the Site isn’t working!)
  • Estimating the total number of Users visiting the Site from specific geographical regions.
  • Monitoring and preventing fraud and abuse.
  • Delivering more relevant advertisements to you.

What are cookies and how do you use them on the Site?

Mmmm… cookies. Sounds boolicious, right? Well, on the internet, it isn’t the kind you eat – it is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site’s computers and stored on your computer’s hard drive. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. That’s probably up to Mom and Dad. Parent: however, if you choose to reject cookies from your browser, you may not be able to take full advantage of all offerings on the Site.

We do have cookies on our Site, which we used for a number of purposes, which may include:

  • Estimating and reporting our total audience size and traffic.
  • Conducting research to improve the Love What You Boo content and Services.

Because users don’t currently have registered accounts, we do not collect or save cookies for things like user names, email addresses and/or passwords.

What happens if I click on a link that isn’t part of the Site?

Please keep in mind that the special safeguards we put in place for kids and parents only extend to our own Site. If you exit our Site, or click on a link that brings you to a different site, we cannot control how that site operates. We are not responsible for the privacy practices of other sites you may visit through a link you found on our Site. If you provide information directly to a party other than LWYB, different privacy policies may cover those parties’ use of your information. Please review any company’s privacy policy before disclosing personal information.

More Information For Parents

I hear there are special rules for Sites like yours that are made for children under 13. What are those rules?

We want the Love What You Boo site to be a fun and a safe place for your kids. There’s a law in the United States called The Children’s Online Privacy Protection Act (“COPPA”), which requires us to inform parents and legal guardians about how we collect, use, and disclose personal information from children under 13 years of age. Because the Site is designed for and directed to children under 13, we (and COPPA) require consent of a parent and guardian before you’ll be permitted to use certain parts of the Site and Services.

We want you to be proactive in your child’s online activities, so if your child attempts to register and/or provide personal information to LWYB, we require a parent or legal guardian to:

  • Submit their email for contact purposes (or we require that the child submit your email address, and you will receive an email from us);
  • Receive the confirmation email to agree to allow their child to have access to LWYB;
  • Verify through the use of an email confirmation that the parent or guardian consents to the Terms of Service and this Privacy Policy.

Once parental notice and consent has been verified, the information we collect will be limited to the items in this Privacy Policy. We stay in regular contact with parents to update them on any changes to this policy and encourage them to contact us at with any questions as to those changes.

We do not knowingly collect a child’s PII without consent and we will not condition a child’s participation in activities on the Site on the disclosure of more personal information than is reasonably necessary.

Can I access my child’s personal information through the Site? How?

Of course! As a COPPA-compliant Site, yes, you can access or change your child’s personal information at any time! Simple send us an email at, with your specific request. You can review your child’s information, and, if you’d like, change, delete or stop the collection of personally identifiable information – including restricting the collection of information by third parties – relating to your child so long as they are under 13.

What if I want my child’s information deleted from the Site?

As required by California law, under California S.B. 568, “Privacy Rights for California Minors in the Digital World,” a minor may request that their information be deleted from the Site by emailing us at This request must come from that minor (not a parent), and the information requesting to be deleted must be information that was posted by that minor. After we receive such request, we will promptly delete or completely anonymize the information. Please be advised we may maintain the information for internal purposes.

I read above that you may share some of my or my child’s information with “business partners.” How so? Can you explain this further?

Let’s boo it! First and foremost, we only share information in the way we lay out in this policy – we do not share it with unrelated third parties for their marketing purposes. Specifically, while we may share general, demographical information and non-PII with advertisers, we do not share personal information with them.

We share information for two main purposes: 1) to improve the Site’s Services and create the best, safest most educational and creative online environment we can for your child; and 2) to communicate with you about the Site.

To the first point, we may use personal information where it is necessary for us to operate the Site or to comply with the law. Some examples include:

  • Sharing information with others, such as our service providers or contractors, in order to facilitate the primary purpose of the Site or necessary for the operation of the Site. We take reasonable steps to release your child’s personal information only to companies that are capable of keeping it secure and confidential.
  • Where you or your child post or interact with the Site, we may use your information to identify you to other users (such as an avatar or an alias).
  • Some day, we might sell the Site, in which case PII would be considered a business asset to be transferred to the new owner. That information, however, will remain subject to the promises we made to you in this Policy and our Terms.
  • Sharing information to comply with the law, including via a law order, legal process, to take action against illegal activities or where disclosure is, in our discretion, appropriate or otherwise mandated by law.

To the second point, we may use your personal information to contact you or comply with a request you’ve sent to us, including:

  • Emailing you messages you have agreed to receive as a condition of using the Services;
  • Emailing you to tell you about products and services we think you may be interested in (which contain an “Unsubscribe” link);
  • Emailing you where required about our Services (such as obtaining consent for your child’s use of the Site).

As we hope you see, we try to be as communicative and transparent with you as possible. As such, if there is ever a change to how we use personal information, we will post that change in this policy. Please check regularly to stay up-to-date.

What kind of security measures do you have for the Site?

Because we do not collect or store registration information or passwords, security concerns are mitigated on our Site. We do use SSL-encryption on data transmissions. However, please note that despite our efforts, it is very important that you are aware that no data transmissions over the Internet or via wireless networks can be guaranteed to be 100% secure and so we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make efforts to ensure security on our systems via the methods above.

How can I contact someone at the Site directly?

We’re here to help! Simply write to us with any privacy concern at

You may also contact our office via mail:

Love What You Boo, LLC
1130 Skokie Ridge Dr.
Glencoe, IL. 60022

How will I know if and when the Privacy Policy is updated?

When the policy is updated, the new version will be made publicly available at We urge you to check this policy regularly. For any significant changes to how we treat PII, we will send an email to our users.

A Special Note: Educating Your Child About Responsible Online Conduct and Internet Use

While we at Love What You Boo put our best foot forward in the pursuit to protecting your child and providing a safe online environment for them, it is imperative that parents are proactive in this process. Please encourage your child NOT to post, upload, share or otherwise transmit identifiable details about themselves on the Site. We are not responsible for information that users post on the Site.

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